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brand | Industry Updates

Bulgari Launches ‘With Me, With You’ Campaign Celebrating 15 Years with Save the Children

Published: January 17, 2024
Author: Fashion Value Chain

Luxury brand Bulgari has kicked off a new initiative commemorating its 15-year alliance with Save the Children. The ‘With Me, With You’ campaign stands as a testament to the impactful unity of individuals when rallying for a noble cause.

Central to this campaign is a newly introduced pendant necklace, a sterling silver creation inspired by Bulgari’s iconic B.zero1 Rock line, retailing at 800 euros. Alongside this piece, the collection includes a ring priced at 600 euros, a bracelet at 650 euros, and two additional pendant necklaces valued at 790 and 700 euros respectively.

Bulgari’s philanthropic journey with Save the Children has been amplified by this partnership since 2009. Through the sale of specially crafted jewelry collections, Bulgari has successfully raised over 105 million dollars, contributing significantly to supporting and empowering vulnerable children globally.

The campaign features notable personalities including Bulgari’s global brand ambassador Anne Hathaway, model Eva Herzigova, image architect Law Roach, model and actor Jon Kortajarena, and orchestra conductor Beatrice Venezi. This collaboration underscores Bulgari’s enduring commitment to make a positive impact by standing with Save the Children in their mission for the well-being of children worldwide.

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