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Bugatti Steps Into West India with First Store in Pune’s Phoenix Mall

Published: December 11, 2023
Author: Fashion Value Chain

Bugatti, the premium footwear brand, has unveiled its inaugural brick-and-mortar store in West India at Pune’s Phoenix Mall of the Millennium in Wakad. This exclusive outlet showcases the Swiss-headquartered label’s men’s and women’s collections, featuring the latest styles from the streets of Europe. The store boasts a sophisticated color palette of sage green, soft coral, and ecru, complemented by natural wood elements, creating an inviting ambiance. Bugatti’s diverse offerings include office-ready formal footwear and bags, party heels and evening bags, casual footwear, and an array of fashion accessories.

Announcing the grand opening on Facebook, Bugatti Shoes India invited patrons to explore their fine shoes and accessories, crafted with unparalleled attention to detail. The store incorporates digital displays for the latest collections, while central islands strategically highlight key pieces, providing customers with a captivating shopping experience.

This expansion signifies Bugatti’s commitment to the Indian market, with the Pune store marking the fifth exclusive outlet in the country. This rapid growth is noteworthy, especially considering Bugatti’s debut in the Indian market just this June. The brand’s other exclusive stores are located in Hyderabad, New Delhi, Gurgaon, and Indore, showcasing Bugatti’s strategic approach to establishing a prominent presence in key Indian cities.

Bugatti Shoes, known for manufacturing numerous components of its footwear in India, as well as in China and Europe, emphasizes its commitment to the local market. Alongside brick-and-mortar stores, the brand has a strong online presence, catering to the digital-savvy consumers through its e-commerce platform.

In the backdrop of Bugatti’s expansion, the brand’s success story aligns with the growing trend of premium brands finding a thriving market in India. As consumers seek quality and style, Bugatti’s swift expansion underscores its ability to meet the evolving demands of the Indian audience.

The Bugatti story in India reflects a dynamic blend of traditional retail strategies and a commitment to e-commerce, showcasing a comprehensive approach to engaging consumers in a diverse market. As the brand further solidifies its presence, the Pune store stands as a testament to Bugatti’s dedication to offering exceptional footwear and accessories to discerning Indian consumers.

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