Brooks Brothers, a menswear specialist, has reopened its exclusive brand location in New Delhi’s Ambience Mall, Vasant Kunj. The newly remodeled store, which is 1,866 square feet, is intended to improve the consumer experience with new design and functionality.
“We warmly welcome you to explore the newly unveiled Brooks Brothers boutique and immerse yourself in its redefined elegance,” Brooks Brothers stated in a news release. “Discover the latest trends, embrace authentic American heritage, and find the perfect pieces to elevate your wardrobe.”
The store’s renovated décor is intended to reflect the brand’s nearly 100-year history while remaining current with trends. Brooks Brothers’ characteristic navy blue color scheme dominates the walls, while light oak wood and white finishes on the wall units offer warmth. The store also uses technology, such as a giant digital screen to display new collections and promotions.
Brooks Brothers was founded in 1818 in the United States and now sells over 30 product categories ranging from tailored apparel, outerwear, and accessories to sportswear, homeware, and homeware. The brand caters to men, women, and children and has over 500 brick-and-mortar locations in over 45 countries.
