On World Health Day, Britannia NutriChoice introduced its wellness-tracking app, NutriPlus, created in collaboration with Aktivo Labs. The app is designed to make health monitoring simple, accessible, and smartphone-driven—requiring no wearables. It can be activated just by scanning a Britannia NutriChoice pack.
With over 1.5 lakh users signing in within a year, NutriPlus offers an evidence-based Nutri+ Score based on steps, sleep, fiber intake, and hydration. Between Jan 2024 and Feb 2025, users showed noticeable lifestyle improvements: a 10% increase in steps, 16% more exercise, and an average sleep rise from 6h 46m to 7h 08m.
Archana Balaraman, General Manager – Marketing at Britannia, said, “NutriPlus removes the complexity of health tracking, encouraging small but impactful habits for everyday wellness.”
NutriPlus also includes personalized diet charts, making it a complete tool for holistic well-being. The app is now available on both the App Store and Play Store, as Britannia NutriChoice continues its mission to empower everyday health through simple, sustainable solutions.
