Bravado, a bold luxury brand focusing on men’s grooming, made its debut at Cosmoprof India 2023 in Mumbai on December 7. Standing out in a crowded market, Bravado prioritizes the concept of ‘impressing yourself’ and redefines men’s grooming with top-notch formulations, eco-friendly ingredients, and a self-care approach centered on personal well-being.
At the grand launch, Bravado showcased its unique collection of natural ingredient products, covering Hair Care, Face Care, Beard and Moustache Care, and Body Care categories. With 23 products backed by scientific research, offerings include R3 Night Cream and Oculux Under Eye Gel, featuring Japanese Spring Water Algae Extract and South African plant Bulbine frutescens. The range also includes innovative products like Sans-Qua Waterless Facewash, Illuminate Face Serum, Artist Hair Pomade, Crystal Hair Wax, and Face Sculpt Anti-Ageing Cream, all free from harmful chemicals and mineral oils.
According to Gupta, the brand’s creator, Bravado is not just about cosmetics but an attitude that demands the best for oneself ethically. The brand’s vision is rooted in addressing the unmet needs in men’s grooming, offering visible results. Gupta emphasizes Bravado’s commitment to the environment, reflected in ethically sourced organic ingredients and biodegradable, reusable, and refillable packaging.
As the owner of Pankhkh Inc and promoter of Mahika Packaging India Ltd., Gupta utilizes his expertise to position Bravado uniquely in the rapidly growing Indian male grooming market, projected to reach $3.5 billion by 2030.
During the Cosmoprof event from December 7 to 10, Bravado will showcase its innovative products across categories, with expert stylists providing live demonstrations to visitors, offering a firsthand experience of the brand’s dedication to quality and self-care.
