Brandcare has earned the title of India’s Health Agency of 2025 from TopFICE, a globally respected and independent ranking platform. Importantly, Brandcare is the only specialised healthcare agency from India to receive this recognition, placing it alongside global leaders such as Klick Health, Igloo Lab, VML Health, and Area 23.
This honour reflects Brandcare’s consistent performance at major international creativity and effectiveness festivals during 2024–25. Notably, TopFICE evaluates outcomes from 72 global award shows and more than 11,000 trophies, making its rankings a credible measure of creative excellence.
A Specialist Agency Driving Healthcare Communication Forward
Brandcare operates as India’s first independent agency focused solely on healthcare communication. From the outset, the agency has aimed to combine creativity with medical accuracy and cultural sensitivity. Over time, this approach has helped Brandcare deliver campaigns that influence behaviour and shift perceptions across Southeast Asia.
Moreover, the agency excels at translating complex medical information into clear, engaging narratives. With offices in India and Singapore, Brandcare has expanded into a full-service healthcare communications partner. Today, it integrates digital strategy, analytics, and health-tech investments while staying rooted in health and wellness.
Campaigns That Combine Creativity with Clinical Insight
Brandcare’s TopFICE recognition draws strength from its award-winning campaign portfolio.
Edema Pranaam transformed the traditional gesture of pranaam into a visual screening cue for pedal edema. Often dismissed as age-related swelling, pedal edema can indicate early heart risk. Through this culturally rooted idea, the campaign encouraged awareness and timely intervention.
Similarly, Drain Edema used a powerful visual metaphor to explain fluid retention. By depicting edema through an unconventional yet relatable image, the campaign simplified medical science and created urgency in clinical communication.
Meanwhile, Gram Health Locket, developed with Keshav Srushtee, introduced a secure digital wearable for tribal communities in Western India. Designed with local art influences, the initiative has reached 31 villages and benefited more than 11,000 families, earning international recognition for social impact.
TopFICE: A Global Benchmark for Creative Excellence
TopFICE functions as an independent global ranking system with no affiliations to festivals, media, or holding companies. Instead, it ranks agencies based on verified performance across major international creative and effectiveness platforms.
Significantly, the 2025 edition marks TopFICE’s first comprehensive evaluation of agencies from Asia and Africa. As a result, the platform now delivers a truly global and unbiased view of creative leadership.
Leadership Perspective
Commenting on the achievement, Rashmi Thosar, Founder, CEO & CCO of Brandcare, said:
“The TopFICE global rankings recognition for Brandcare as India’s Health Agency of the Year is a testament to Indian creativity and effectiveness. As an independent agency from India, we are proud to stand amongst the best in the world. This award confirms our belief that healthcare communication needs special care, cultural sensitivity, and creative excellence.”
Strengthening India’s Global Healthcare Narrative
Over the years, Brandcare has received recognition at platforms such as One Asia, Spikes Asia, New York Health Festivals, Saniss Health, and leading Indian award shows. Now, the TopFICE honour further strengthens India’s presence in global healthcare communication.
Ultimately, this recognition highlights what happens when creativity, credibility, and cultural insight work together. For healthcare brands seeking partners who understand both science and society, Brandcare sets a compelling benchmark.
