Brand Concepts Limited, a leading player in India’s fashion and lifestyle retail industry, has announced the launch of its new state-of-the-art manufacturing unit in the Ujjain-Indore belt. This facility will focus on producing premium travel gear for Tommy Hilfiger, marking a major step in the company’s strategy to strengthen localized manufacturing and deliver world-class products to Indian consumers.
The new unit underscores Brand Concepts’ mission to reduce dependence on imports, build supply chain resilience, and align with India’s goal of becoming a global hub for premium manufacturing. By localizing production, the company enhances operational efficiency, lowers logistics and import-related costs, and offers competitive pricing to consumers.
“Having direct control over the production process allows us to uphold Tommy Hilfiger’s globally recognized quality standards across all products manufactured locally,” said Mr. Abhinav Kumar, Co-founder of Brand Concepts Ltd. He added that the savings from logistics and trade expenses are being passed on to consumers, reinforcing the company’s consumer-first approach. The initiative also helps diversify manufacturing beyond China, insulating operations from global disruptions and import policy changes.
To further strengthen customer trust, the company has introduced extended warranties on its travel gear range. This development reflects Brand Concepts Limited’s long-term focus on innovation, quality, and consumer-centric growth, while contributing to India’s emergence as a premium and lifestyle manufacturing hub.
