Brand Concepts Limited, a prominent player in India’s fashion and lifestyle retail sector, has inaugurated a state-of-the-art manufacturing facility in the Ujjain-Indore belt to produce Tommy Hilfiger travel gear. This development strengthens the company’s localized supply chain and reinforces its commitment to delivering premium products.
By localizing production, Brand Concepts aims to maintain Tommy Hilfiger’s global quality benchmarks while reducing costs linked to import duties and logistics. According to Abhinav Kumar, Co-founder of Brand Concepts Ltd., the savings from reduced logistics and trade expenses will directly benefit consumers through competitive pricing, aligning with the company’s ‘consumer-first’ philosophy.
The move also diversifies manufacturing beyond China, improving resilience to global supply chain disruptions and insulating operations from policy or tariff changes. The company is further enhancing its travel gear offering with extended warranties, reflecting its focus on innovation, quality, and customer satisfaction.
This initiative is part of Brand Concepts’ broader strategy to deepen its operational footprint in India while contributing to the nation’s ambition of becoming a global hub for premium and lifestyle manufacturing.
