Brand Concepts Ltd., India’s leading licensee for premium and lifestyle fashion brands, has announced an exclusive strategic partnership with Off-White™, the globally acclaimed luxury streetwear label founded by the late Virgil Abloh. This marks Off-White™’s first official entry into the Indian market, a landmark moment in Brand Concepts Ltd.’s expansion within the luxury fashion space.
With this collaboration, Indian consumers will gain access to Off-White™’s iconic design language, blending luxury with street culture and contemporary art. The launch will feature immersive standalone flagship stores in major metros, placements in select luxury multi-brand outlets, and a strong digital-first retail strategy to ensure seamless accessibility across both physical and online platforms.
Mr. Abhinav Kumar, Cofounder & CEO of Brand Concepts Ltd., stated: “Bringing Off-White™ to India is a testament to our unwavering commitment to offering the best of global luxury fashion to Indian consumers. Off-White™’s innovative spirit and unique design language resonate strongly with the evolving tastes of our market. We are confident that this partnership will not only introduce an iconic brand but also create a new benchmark for luxury streetwear in India.”
Mr. Prateek Maheshwari, MD of Brand Concepts Ltd., added: “Off-White™ represents a cultural movement as much as a fashion label. We are honoured to bring its distinct vision and creative energy to India, and we look forward to making it more accessible to fashion-forward consumers across the country.”
This collaboration signifies more than retail growth—it is a cultural milestone. It reflects Brand Concepts Ltd.’s role as a key gateway for global brands entering India’s luxury market and highlights the rising appetite for elevated, global fashion among India’s next-gen luxury consumers.
