In partnership with Viacom18 Consumer Products, we are thrilled to present the much-awaited Bonkers Corner x Smiley Originals collection. This is a historic occasion as Bonkers Corner becomes the first Indian homegrown brand to work with the renowned Smiley Originals, offering a daring blend of street style and Smiley’s timeless, upbeat charm.
This partnership creates a really unique collection by fusing the bold, avant-garde streetwear aesthetic of Bonkers Corner with the upbeat spirit of Smiley, a well-known lifestyle brand that has been a symbol of optimism and inventiveness since the early 1970s. The collection has everything from freshly designed denim jackets, zipper hoodies, and more to oversized t-shirts, baby tees, and bottoms. This line, which was created for today’s trendsetters, combines comfort with striking, modern design.
This collection is unique in that each piece is both aesthetically pleasing and fashionable because to the employment of cutting-edge design techniques like Chenille embroidery combined with puff prints and other complex printing processes. We’ve added additional base colors to the collection to further improve it, and they go well with the whimsical but edgy feel that characterizes this special partnership.
Bonkers Corner founder Shubham Gupta said he was thrilled about the collaboration, saying, “For us, collaborating with Smiley Originals, a worldwide symbol of optimism, is a dream come true. We’ve put a lot of effort into combining creativity, design, and innovation into this collection, and we’re eager for our consumers to see it. This partnership is about more than simply clothes; it’s about embracing uniqueness and using fashion to spread happiness.
Speaking about the collection, Ross Wilson, Chief Product Officer-Fashion at The Smiley Company, said, “We’re really thrilled to be working with Bonkers Corner on this project. With their emphasis on positivity and creativity in the designs that feel really true to our objective of spreading happiness, the goods are a fantastic fit for the Smiley Originals brand. We are excited to be collaborating with Bonkers Corner as well as new businesses and brands that align with our own consumers and ideals as we continue to grow into the Indian market.
“We are excited to bring together two dynamic forces in fashion—Bonkers Corner’s bold, fashion forward innovation and the timeless positivity of Smiley Originals,” stated Sachin Puntambekar, Head of Viacom18 Consumer Products. This partnership embodies the essence of today’s young culture by fusing inventiveness and optimism. We at Viacom18 Consumer Products are constantly striving to push the envelope and form iconic and ground-breaking alliances that appeal to both fashion-forward consumers and fans. We are eager for customers to see this colorful and distinctive assortment.”
We are thrilled to present the collection with a dynamic computer-generated imagery movie that encapsulates the spirit of the new line in advance of this much anticipated debut. To make sure the enthusiasm spreads everywhere, we’ll also be holding exciting launch events at all of our Bangalore and Mumbai flagship stores.
Now available, the Bonkers Corner x Smiley Originals line is ready to add flair to your wardrobe. Don’t pass up the chance to get an item from this innovative partnership, where street style and positivism collide.
