Bombay Shirt Company (BSC), India’s pioneer in custom menswear, has launched its flagship store in Chennai. The store introduces ‘The Den’, a new retail concept that combines fashion, hospitality and lifestyle. Spanning around 2,500 sq. ft., it offers a fresh shopping experience for modern men.
The Den Combines Shopping, Relaxation and Lifestyle
BSC designed The Den as a “third space” where customers can shop, relax and socialise at their own pace. The store features warm interiors, an open layout and a premium look. Moreover, its design focuses on a personalised and relaxed experience beyond traditional menswear shopping.
BSC Café Adds to the Retail Experience
A key highlight is the BSC Café, developed in collaboration with Chennai-based KUP Coffee Roasters. The store also features a dedicated gelato bar.
Together, these additions bring café culture into the retail space. As a result, customers can enjoy artisanal coffee, desserts and conversations while exploring the collections.
Custom Menswear and Ready-to-Wear Collections
The store showcases Bombay Shirt Company’s custom-made and ready-to-wear menswear. Customers can choose from thousands of premium fabrics sourced globally. In addition, expert advisors offer personalised styling guidance, while the in-house tailoring team focuses on precise fits and bespoke details.
The store also offers a complete menswear wardrobe. Its range includes shirts, trousers, chinos, denim, knitwear, tees, shorts and outerwear. Furthermore, BSC introduces new collections regularly to keep its offerings fresh and relevant.
BSC Highlights Its Vision for Menswear Retail
Speaking about the launch, Chippy Aditya Mehta, Co-founder & COO, Bombay Shirt Company, said, “Chennai has always appreciated quality, craftsmanship, and thoughtful experiences. With ‘The Den’, we wanted to create a space that goes beyond traditional retail. One where style, hospitality, and community come together naturally. It is a destination designed for customers to slow down, spend time, and experience menswear in a more meaningful and engaging way.”
The Chennai flagship marks an important milestone in BSC’s expansion across India. It also reinforces the company’s vision to reshape menswear retail through customisation, community and experiential design.
