Bombay Dyeing, one of India’s most trusted home textile brands, has issued a public warning against counterfeit bedsheet sets falsely sold under the name “Coral Vine Plus.” The company clarified that it does not manufacture, market, or sell any product with this name.
Counterfeit Products Identified in Calicut
The issue surfaced when customers approached Bombay Dyeing’s two authorised showrooms in Calicut to verify product pricing. Upon inspection, showroom staff immediately confirmed that the bedsheet sets were not genuine Bombay Dyeing products.
Key Indicators of Fake Products
Store personnel identified several discrepancies that confirmed the products were counterfeit, including:
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Unauthorized use of the Bombay Dyeing brand name and logo
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Absence of the official Bombay Dyeing hologram sticker
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Inferior fabric quality compared to authentic products
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No record of the product in the official Bombay Dyeing catalogue
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Misleading packaging intended to deceive consumers
Verification Through QR-Coded Hologram
Authorised showroom staff also demonstrated how consumers can verify genuine products using Bombay Dyeing’s official QR-coded hologram. This feature enables customers to confirm authenticity before purchase.
Company Action and Investigation
Bombay Dyeing has initiated steps to trace the source of the counterfeit supply chain. The company is actively working to identify individuals involved in the procurement and circulation of these fake products.
Mr. Khiroda Jena, CFO of Bombay Dyeing, said:
“This incident is another reminder of how counterfeiters are deceiving consumers with substandard products under the Bombay Dyeing name. We strongly urge customers to purchase from legitimate retail partners and verify hologram and QR code authenticity before buying. Safeguarding our customers and protecting the integrity of the brand remains our utmost priority, and we are taking immediate steps to identify the source of this counterfeit distribution.”
Consumer Advisory from Bombay Dyeing
To protect themselves from counterfeit products, Bombay Dyeing advises consumers to:
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Purchase only from authorised Bombay Dyeing retailers and dealers
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Check for the official hologram and QR code on every product
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Report suspicious products directly to Bombay Dyeing customer support
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Follow official Bombay Dyeing social media channels for updates and alerts
