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BOGNER Unveils Flagship Stores in NYC and LA, Elevating Alpine Luxury in the US

Published: December 7, 2023
Author: Fashion Value Chain

Renowned German brand BOGNER, synonymous with Alpine Luxury, marks a significant stride with the grand opening of permanent flagship stores in New York City and Los Angeles. Following the triumph of its short-term and pop-up locations, this strategic move underlines BOGNER’s commitment to the U.S. market, which represents a pivotal growth opportunity, contributing approximately 25% of the company’s revenue. The Madison Avenue store, spanning 3,400 square feet, exudes a modern chalet aesthetic, while the Sunset Strip location, covering 2,500 square feet, pays homage to Los Angeles’ architectural style with a sleek and modern design.

Opened in November 2023, these flagship stores not only showcase BOGNER’s Fall/Winter 23/24 collections but also serve as immersive environments reflecting the brand’s heritage and setting new standards for sophisticated retail. The Madison Avenue location, inspired by a modern chalet, features raw white oak, a subdued color palette, and Austrian blue stone accents. On the other hand, the Sunset Strip store embraces simplicity, with a central element known as The POD and a glass wall providing ample natural light.

In an era where physical retail faces challenges, BOGNER’s commitment to brick-and-mortar stores stands as a testament to the brand’s belief in the power of in-person experiences. Linda Ashman, Executive Vice President at Bogner of America, emphasizes the milestone’s significance, stating that the new spaces aim to captivate, inspire, and reaffirm the brand’s enduring presence in the hearts of U.S. customers.

BOGNER’s stores offer a diverse range of offerings from Ready-to-Wear and Sports collections to the lifestyle-influenced functional Bogner Fire + Ice brand. These thoughtfully designed spaces not only showcase the brand’s current selections but also capture the essence of BOGNER’s collections and legacy.

With a history spanning more than 90 years, BOGNER, founded by former ski champion Willy Bogner and his wife Maria in 1932, has a global presence in over 50 countries, solidifying its position as a leader in exclusive sports fashion, luxurious sportswear, and designer fashion. Led by owner Willy Bogner and managed by Gerrit Schneider, Willy BOGNER GmbH continues to make a mark in the international lifestyle industry.

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