It is with great pride that Bluesign Technologies AG announces that CEO Daniel Rufenacht will be attending the next Promotional Products Association International (PPAI) North American Leadership Conference in Salt Lake City, Utah, on May 5-7, 2024. Suppliers and distributors of promotional goods and services, such as branded clothing, recognition awards, premiums, incentives, and business gifts, comprise the 14,000+ member-strong PPAI.
bluesign’s Daniel Rufenacht will be joining Josh Ellis, Editor-in-Chief of PPAI, and Steven Baumgaertner, CEO of Cybergroup International, a bluesign system partner and a leader in the promotional products segment in Europe, for a dynamic panel discussion. The panel “European Union: An International Partnership Models the Possibility of Sustainable Solution” will tackle unique challenges faced by the industry and explore the vast opportunities for U.S. promotional products companies to follow in the footsteps of successful European partners such as Ide House of Brands in Norway and Cybergroup International in Germany.
Bluesign® technology, a global force for change since 2000, tracks the intricate route of textile products from the chemical level to the finished product. The bluesign team consists of experts who manage a comprehensive factory auditing and certification system in addition to chemical and textile engineers. Daniel Rufenacht is bringing disposable quick fashion to the conference to discuss important concerns facing the promotional products sector. This makes his attendance especially noteworthy.
We can offer pre-panel interview access to bluesign CEO Daniel Rufenacht, Dale Denham, MAS+, President and CEO of PPAI, and Steven Baumgaertner, CEO of Cybergroup International to share their insights as their upcoming conversation is set to be a catalyst for promotional products industry-wide change.
