Alo Yoga, the U.S. activewear brand, has chosen K-pop sensation Jisoo from Blackpink as the face of its latest spring 2024 campaign. Launched on Wednesday, the campaign showcases Jisoo sporting Alo Yoga’s new spring colorways, featuring items like Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants, and Accolade Crew Neck Pullover.
Beyond Alo Yoga, Jisoo is a brand ambassador for prestigious names like Dior and Cartier. She’s also the face of Dyson, starring in a special-edition Dyson Airwrap campaign. Recognized as a celebrity and style icon, Jisoo is a key member of the popular K-pop group Blackpink, consisting of Jennie, Rosé, and Lisa.
Expressing her excitement about the collaboration, Jisoo stated that partnering with Alo Yoga felt perfect because her health and wellness are top priorities. She emphasized her love for movement, particularly through activities like Yoga and Pilates.
Since its establishment in 2007, Alo Yoga has gained global acclaim for its activewear designs and innovative fabrics. The California-based brand, initially focused on apparel, expanded into skincare in 2020 with the introduction of ‘The Alo Glow System.’ The brand’s commitment to style and functionality continues to resonate with a broad audience.
