Blackberrys, a menswear company, has worked with cricketer Ruturaj Gaikwad to launch the TechPro Collection. Gaikwad was featured in a new campaign for the label that highlights the TechPro Collection’s stretchability, wrinkle resistance, and Smart-Dry technology.
“I’m thrilled to collaborate with Blackberrys on the TechPro Collection, which I wholeheartedly endorse,” Ruturaj Gaikwad stated in a press statement. “What jumps out to me is that each garment has the correct balance of stretchability and wrinkle resistance, allowing me to excel both on and off the field. I invite all Indian men to check out the TechPro Collection at Blackberry stores or online at Blackberrys.com and feel the freedom to keep rising!”
The TechPro Collection includes t-shirts, khakis, smart shirts, trousers, blazers, and all-season jackets. The series is designed for active lifestyles and can be used in any environment.
“We are excited to launch our TechPro Collection in collaboration with Ruturaj Gaikwad,” said Nitin Mohan, Blackberry’s co-founder and director. “This collaboration demonstrates our dedication to providing Indian men’s wear that flawlessly combines design and utility. Ruturaj’s vibrant presence and genuineness are perfectly aligned with our brand values, making him the ideal partner to present the TechPro Collection.”
Blackberry began in 1991 and now has over 380 exclusive brand locations across India. The label also sells through more than 1,250 retail touch points and has a direct-to-customer e-commerce store.
