Fashion Updates | luxury

Bizotico introduces India to the pinnacle of Swiss craftsmanship.

Published: November 18, 2024
Author: Fashion Value Chain

With the introduction of the magnificent watch line Mechano by the well-known Swiss watchmaker Roamer, Bizotico Group, India’s top distributor of luxury watches, introduced the best of Swiss watchmaking craftsmanship to the Indian market.

With this brand-new, in-house movement, ROAMER OF SWITZERLAND returns to its origins in the purest meaning of the word. At the start of the 20th century, the firm was known as Meyer & Stüdeli, and it was already manufacturing well-known movements in the finest Swiss Made tradition. Hand-winding a watch is more than just practical; it has become a beloved custom among watch enthusiasts and collectors around the world. The gorgeous men’s square watch with manual winding, the new MECHANO by ROAMER OF SWITZERLAND, is ready to captivate your senses and establish itself as your go-to timepiece. Even when put away for a day, this marvel of horological ingenuity maintains precise timekeeping because to its sturdy 44-hour power reserve. At its core is the advanced Incabloc® shock prevention system, which ensures lifespan and dependability while protecting the movement from life’s unforeseen shocks.

The MECHANO is the epitome of elegant, vintage-inspired design combined with premium Swiss-made functionality. A round skeleton window in the elegant soft square case and dial design provides an interesting look at the Meyer and Stüdeli-signed mechanical hand-winding MST-23 movement, which is made in Switzerland. The heart of the manual-wind MECHANO, where no rotor hides any component of the mechanical operation, is particularly visible when you look through the glass caseback to observe the gears in action.

With a dial in blue, black, green, or a stunning cinnamon brown, the MECHANO’s skeleton window is illuminated by a scratch-resistant, anti-reflective sapphire crystal. At twelve o’clock, thin baton hour markers are doubled. Each of the five versions comes with a pair of interchangeable boxes and an additional strap.

A hand-crafted Italian leather strap in black, blue, or brown with an embossed crocodile pattern is included in color coordination with the model design. The MECHANO may quickly alter its appearance without the need for any tools thanks to its easy-changing pushpin system.

Christian Frommherz, the CEO and owner of Roamer and Jacques du Manoir, Antonio Miserino, the CEO of FM Swiss Logistics, and Tony Harris, the Sales Director of Roamer and Jacques du Manoir, were present at a grand launch event held at the stunning Zimson watch store in Bengaluru. They were joined by Ajay Gopal, the Director of Bizotico Group; Akshay Gopal, the Director of Bizotico and Movado Group India; Piyush Jain, the National Sales Head of Bizotico; Chetan TR, the Regional Manager South; Shamoeel, the Director of Zimson Watches; and P. Rajendran, the General Manager of Sales, Zimson Watches.

“We are thrilled to bring Roamer’s Mechano collection to India and present the consumer segment with a legacy of Swiss design that goes back more than 135 years,”

At Roamer, producing high-quality work is ingrained in our culture. Since the beginning, we have been at the forefront of continuous innovation in the watchmaking industry, gaining recognition and admiration for our brand globally. The Mechano line will be available to the appropriate customer segment throughout India thanks to our partnership with Bizotico. We are pleased to present to the aspirational Indian a watch that symbolizes classic elegance and honors the meeting of heritage and modernity.

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