Strategic Collaboration Aims to Drive Growth of and Access to Recycled Fibres
Circ, a US-based textile-to-textile recycling innovator, and Birla Cellulose, the cellulosic fibers division of the Aditya Birla Group and one of the top producers of Man-Made Cellulosic Fibre (MMCF) worldwide through its flagship company Grasim Industries Limited, have announced a long-term strategic partnership aimed at speeding up the expansion of fiber recycling in the textile industry.
This innovative partnership suggests that Birla Cellulose buy up to 5,000 tons of Circ’s pulp annually from Circ’s first commercial-scale operation for a duration of five years. By turning this pulp into lyocell staple fiber, Circ will be able to expand its commercial production and greatly improve access to recycled resources.
Peter Majeranowski, CEO of Circ, stated, “Our collaboration with Birla Cellulose, a prominent worldwide manufacturer of MMCFs, is noteworthy since it shows both the industry’s dedication to investing in a truly circular economy and Circ’s continuous progress towards scalability.” “By working together, we can integrate recycled materials into textiles on a global scale and build a more sustainable fashion future.”
“This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry,” stated Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited. We are greatly increasing the possibility of a really circular economy by fusing our cellulosic fibers with Circ’s state-of-the-art recycling technology.”
The supply chain will be crucial in meeting demand as eco-friendly products become more and more important to customers and companies. The collaboration between Birla Cellulose and Circ serves as an example of how important teamwork is to successfully scaling recycling programs. Because the demand for recycled materials is greater than the supply, Birla Cellulose is prepared to purchase and use Circ pulp, guaranteeing that its clients will have access to premium recycled Circ Lyocell. Through this collaboration, supply chain partners and brands may participate and contribute to the future of the global fashion industry.
Through cutting-edge technology and material reuse, both businesses are dedicated to advancing circular economy principles and lessening their negative effects on the environment. Together, they pledge to establish new standards in the textile sector and share a vision for a sustainable future.
ABOUT BIRLA CELLULOSE:
One of the top manufacturers of Man-Made Cellulosic Fibres (MMCF) with an emphasis on sustainability is Birla Cellulose, the cellulosic fiber division of the Aditya Birla Group. Birla Cellulose uses ecologically friendly closed-loop methods at its 12 production facilities, incorporating recycled materials to preserve natural resources. Birla Cellulose, a leading manufacturer of MMCF, has received a “dark green shirt” rating from the Canopy Planet Society, demonstrating its dedication to environmental excellence.
ABOUT GRASIM INDUSTRIES LIMITED:
The Aditya Birla Group’s core business, Grasim Industries Limited, is one of India’s leading publicly traded corporations. It began as an Indian textile factory before being incorporated in 1947. It has now developed into a major, multifaceted player with a dominant influence in numerous industries. It is one of the world’s top producers of fashion yarn, fabrics, diverse chemicals, and cellulosic fibers in India. Under the brand name Birla Opus, the company has joined the paint industry as part of the next phase of its transformational growth path. Three of the six plants that were supposed to be established to manufacture ornamental paints around India started functioning on April 24. Grasim has introduced “Birla Pivot,” a B2B online marketplace for building materials, by utilizing the Group synergies. It is also the leading provider of diverse financial services, sustainable energy solutions, and cement in India through its subsidiaries, UltraTech Cement, Aditya Birla Capital, and Aditya Birla Renewables. Grasim strives to generate long-term value for its 45,000+ workers, 2,52,000+ shareholders, the community, and its clients. In FY 2024, the business recorded a consolidated net revenue of ₹1,30,978 Cr and an EBITDA of ₹20,837 Cr.
ABOUT CIRC:
Circ’s goal is to fuel the clean closet by recycling global fashion waste back into textiles using unique technologies. For the fashion sector, Circ is creating a genuinely circular economy. Circ runs Circ-Ready, a community of international supply-chain partners who have proven they can use Circ materials, to facilitate the transition to recycled fibers. Circ, a 2023 Earthshot Prize Finalist, 2024 Fast Company Most Innovative Company, and Certified B Corporation, is reviving the future of material technology and manufacturing. Its headquarters are in Danville, Virginia, a former center of textile production in the United States. For additional information on Circ, visit www.circ.earth.
