Industry Updates

Birkenstock Opens Community Studio in East London

Published: February 15, 2024
Author: Fashion Value Chain

Footwear brand Birkenstock has launched an innovative community studio and activation space in East London. Located at The Truman Brewery’s Dray Walk Gallery, the studio is named ‘Birkenstock Studio: Walk With Me’ and aims to collaborate with and support various artists-in-residence in the vibrant creative hub of East London.

The inaugural artist-in-residence is Helen Kirkum, a Londoner and graduate of the Royal College of Art, known for her thought-provoking designs that explore themes of design, craftsmanship, and product value.

The studio offers a range of free events and workshops, providing a platform for Birkenstock to engage with its consumers and the creative community. This initiative reflects the brand’s commitment to its heritage, craftsmanship, and leadership in style.

Birkenstock’s studio will showcase a curated selection of London-based artists-in-residence, each embodying the brand’s core values. Through collaborations with respected creators, the studio aims to foster a sense of community and exploration, inviting visitors to discover the brand’s iconic design and craftsmanship.

Located at 91 Brick Lane, the studio will be open four days a week (Thursday-Sunday, 12pm-7pm), offering visitors the opportunity to immerse themselves in the world of Birkenstock and engage with the creative community.

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