BIRKENSTOCK, the German global zeitgeist and purpose brand, is strengthening its footprint in India. Celebrating 250 years of tradition in shoemaking in 2024, BIRKENSTOCK has its eyes firmly set on the future and opens its first flagship store in Mumbai, the financial capital of the country, marking its commitment to the region.
The overall store concept follows the brand’s core values of function, quality, and tradition, and an oversized replica of the original BIRKENSTOCK footbed, crafted by local copper artisans, takes center stage in the store design. Spread over 1,600 square meters, the flagship store is a harmonious fusion of contemporary design and traditional Indian heritage.
It is combined with natural materials such as cork, jute, and leather, the heroes of the iconic BIRKENSTOCK products and the original BIRKENSTOCK footbed, the heart of every BIRKENSTOCK, made to empower all people to walk continuously innovate, and deliver exceptional experiences that resonate with our community,” added Vinay Bansal, Managing Director of BIRKENSTOCK India.
BIRKENSTOCK was made to empower all people to walk as nature intended. The interior design takes further inspiration from iconic landmarks such as the Gateway of India and traditional structures such as Mandaps and Charpai-Jhulas, seamlessly blending local influences with BIRKENSTOCK’s global identity.
“We are thrilled to announce the opening of our first flagship store in India, marking a significant milestone in our commitment to the Indian market,” says Jens Hattab, Regional Managing Director, Middle East Africa India at BIRKENSTOCK.
Transcending beyond mere commerce, the flagship store envisions being a haven for bespoke events, fostering community, and offering customers an unforgettable brand journey. Experience the world of BIRKENSTOCK and its purpose to enable walking as nature intended firsthand and see craftsmanship and quality, made in Germany, come to life.
