Industry Updates

BigMuscles Nutrition to Launch Over 100 Company-owned Stores Across India in Two Years

Published: August 22, 2023
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BigMuscles Nutrition, a leading name in the nutraceutical and fitness industry, today announced a key milestone in its journey of growth and expansion. The new stores mark a significant step forward and reflect in BigMuscles Nutritions ambitious growth plans. Currently valued at Rs. 300 crores, BigMuscles Nutrition is likely to enter the Rs. 500 crore club in the next few years.

BigMuscles Nutrition will be launching over 100 company-owned stores across India in the next two years

Suhel Vats, Manager Director, BigMuscles Nutrition said, “The company-owned and company-operated stores are a natural progression for us. After establishing ourselves as a leading holistic nutrition brand online and in retail stores, our offline stores will help us engage with our customers directly. We have carefully identified each city and have done research on the location of our stores. We will continue to invest in new products and expand our presence across the country.”

The Indian scientific evidence-backed nutraceuticals is expected to reach US $18 billion by 2025 and personalised high-quality products will drive this enhanced demand. The nutraceutical market in India is poised for substantial expansion, driven by increasing awareness of individual health, fitness, and dietary choices. Consumers are proactively embracing preventive health strategies, amalgamating health check-ups, nutritional excellence, and physical activity to foster a culture of well-being.

Commenting on the development, Jitika Gupta, Chief Marketing Officer, BigMuscles Nutrition said, “The market for nutraceuticals is evolving and our patrons demand products that address their specific needs. We will continue to offer well-researched products, produced from ingredients that comply with global standards and are manufactured in best-in-class facilities. The company-owned stores are a part of our growth strategy. These specially designed stores represent our vision and mission and will provide an immersive experience to our patrons.”

About BigMuscles Nutrition

BigMuscles Nutrition is a leading manufacturer of food supplements in India since 2009. BigMuscles Nutrition strives to produce distinctive, affordable, premium-quality products while making every effort to anticipate ever-changing customer needs and meet the demands of a dynamic market with innovative products, effective support materials, and unsurpassed service.

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