A Dedicated Bridal Destination
Omaxe Chowk, Chandni Chowk, now welcomes BIBA’s first-ever Wedding Edit store, spanning 2,595 sq. ft. This outlet marks the 25th BIBA store in Delhi-NCR and its first dedicated bridal destination. The store celebrates India’s vibrant wedding culture and offers brides and families a one-stop shopping experience for wedding attire and accessories.
Tradition Meets Contemporary Design
Located in the iconic marketplace of Old Delhi, the store combines traditional charm with modern elegance. It complements Chandni Chowk’s rich cultural and commercial heritage while creating an organized, experience-driven shopping format for modern wedding shoppers.
Insights from Leadership
Jatin Goel, Executive Director, Omaxe Group, said, “BIBA’s Wedding Edit store adds great depth to Omaxe Chowk. Chandni Chowk has always been synonymous with weddings. With leading brands like BIBA, we’re creating a holistic ecosystem where fashion, jewellery, and celebration converge. This is a step toward making Omaxe Chowk the go-to venue for Delhi’s modern wedding shoppers who value tradition.”
Siddharth Bindra, MD, BIBA, added, “We are thrilled to open BIBA’s first bridal destination at Omaxe Chowk, Chandni Chowk, marking our 25th store in Delhi-NCR. This iconic location perfectly complements our Wedding Edit collection. Our refreshed store design ensures brides and their families enjoy a complete wedding shopping experience under one roof.”
Enhancing Chandni Chowk’s Retail Landscape
The addition of BIBA’s bridal-focused concept enhances Omaxe Chowk’s diverse offerings. It brings together ethnic elegance and contemporary design, creating a unique destination for wedding fashion enthusiasts.
