BeyondBound, a women-focused D2C activewear brand, is redefining festive fashion this Navratri with a modern approach. The label blends athleisure with tradition by styling high-performance sports bras and streamlined jumpsuits alongside classic ghaghras, offering a balance of heritage and contemporary confidence.
The lineup includes versatile staples such as the Timeless Strappy Sports Bra – Black (₹2,999), featuring a stylish strappy back, crafted with anti-odour, moisture-wicking, and UV-protective fabric, perfect for festive looks. Also showcased is the Limitless Jumpsuit – Navy Blue (₹4,499), a sleek, body-contouring silhouette designed to shift seamlessly from workouts to festive nights. Both pieces are available at thebeyondbound.com.
“Navratri is about strength and self-expression. We wanted to show how our pieces can move beyond gyms and streets to become part of festive celebrations, without women having to compromise on individuality,” said Tejasvi Madan, Founder of BeyondBound.
The campaign emphasizes the sports bra as a stylish, comfort-driven alternative to the traditional blouse, while the jumpsuit paired with a ghaghra creates a striking blend of traditional and modern silhouettes.
With this concept, BeyondBound takes athleisure into new territories—moving from performance wear to festive fashion—championing women’s individuality, freedom, and strength.
