Beyond The Curve by VIRGIO has completed its first year, marking a milestone in its mission to make trend-led fashion more accessible for curvy women in India. Co-created by VIRGIO and actor Anjali Anand, the brand continues to focus on offering contemporary styles across extended sizes.
Since its launch, the brand has served over 30,000 customers, achieved an annual recurring revenue (ARR) of ₹25 crore, and built an online community of more than 100,000 Instagram followers, reflecting the growing demand for inclusive, fashion-forward apparel.
To celebrate the occasion, Beyond The Curve hosted a Birthday Sale and an in-store community event featuring customers, creators and co-creator Anjali Anand. The brand also introduced its Birthday Drop, featuring hundreds of new styles designed for curvy women, reinforcing its commitment to delivering trend-driven collections in extended sizes.
The brand currently offers styles in sizes up to 6XL, including everyday essentials, occasion wear, separates and statement pieces. It aims to ensure women do not have to choose between clothing that fits and clothing they genuinely want to wear.
Anjali Anand, actor and co-creator of Beyond The Curve by VIRGIO, said the brand has always been about helping women feel seen rather than simply sized. She added that seeing customers embrace the brand and make it part of their personal style has made the first year especially meaningful.
Amar Nagaram, Founder and CEO of VIRGIO and Beyond The Curve, said the brand was created to challenge the lack of fashionable options for women wearing extended sizes. He noted that the positive response over the past year reinforces the belief that consumers want equal access to trend-led fashion rather than a separate category.
As it enters its second year, Beyond The Curve plans to continue expanding its range with fresh collections, contemporary silhouettes and inclusive designs that make fashion more accessible across sizes.
