Centric Software®, a key player in Product Lifecycle Management (PLM), is excited to announce a stronger partnership with Bestseller Fashion Group China (BSFGC), part of the renowned Bestseller Group from Denmark. BSFGC, known for brands like ONLY, Jack & Jones, Vero Moda, and J. Lindeberg, has been using Centric PLMTM since 2014 to boost productivity in the Chinese market.
In their ongoing efforts to be more adaptable to consumer needs, BSFGC has expanded their digital capabilities by incorporating Centric Planning and Centric Visual Boards. This strategic move aims to reinforce their financial planning, assortment strategy, and visual planning, creating a stronger digital foundation for their retail strategy.
Dan Friis, Managing Partner of BSFGC, emphasizes the importance of responsiveness and the quest for an all-encompassing platform for seamless data flow, transparency, and collaboration. The integration of Centric Planning and Centric Visual Boards is seen as crucial for quick decision-making in response to market changes, especially in China’s dynamic consumer landscape.
The goal of incorporating Centric Software’s solutions is to address the diverse demographics and spending habits of consumers, improve omnichannel engagement, and manage pricing intricacies across different channels.
BSFGC is committed to refining its go-to-market strategy by optimizing pre-season planning and enhancing adaptability during the season. With Centric Software’s AI-powered solutions, BSFGC aims to segment consumers, gain a comprehensive view of financial plans and assortments, and effectively manage these elements throughout the process.
