Bershka, a leading brand under the Inditex Group, has officially launched in India with the opening of its first store at Phoenix Palladium, Mumbai, alongside the launch of its dedicated online shopping platform.
Bershka is a fashion-forward brand designed for a youthful audience, encouraging self-expression and individuality. The brand acts as a bridge between mainstream fashion and emerging subcultures, blending creativity, community, sustainability, and a future-focused vision. Music plays an integral role in Bershka’s identity, extending beyond fashion to offer an immersive cultural experience.
Bershka’s Collections in India
Bershka brings all three of its signature product lines to the Indian market:
- BSK Teen: Designed for 10-12-year-olds who are playful, imaginative, and highly engaged in digital culture, particularly on platforms like TikTok and YouTube. This line is inspired by pop culture, social media trends, and influencer-driven fashion.
- Bershka Women & Men: A collection that resonates with those who seek culturally relevant fashion, influenced by music, activism, and social media trends. This audience is confident, bold, and expressive in their style choices.
Bershka Mumbai Store – A Unique Shopping Experience
The brand’s first Indian store is located in Phoenix Palladium, Mumbai, one of the country’s top shopping destinations. Spanning 472m², the store is designed to offer a seamless and engaging shopping experience. The space incorporates a blend of architectural innovation and smart retail design, featuring intuitive product displays, well-structured customer navigation, and a dynamic layout.
Key features of the store include:
- Physical checkouts & self-checkout stations for faster transactions.
- Well-integrated fitting rooms positioned to optimize customer flow.
- A striking 10-meter-high façade, made of square steel panels, creating a distinctive and recognizable storefront.
- A neutral color palette with high-quality materials such as stone and steel, giving the store a modern and sophisticated aesthetic.
The layout ensures a smooth shopping experience while reflecting the brand’s global identity.
Bershka’s E-commerce Launch in India
Alongside the physical store, Bershka has launched its official online store in India. The platform features the full range of collections, including Bershka, BSK Teen, and the Men/Women lines.
- Shipping fees: ₹290, with free delivery for orders over ₹2,990 (on non-discounted items) and all store pick-up orders.
- Customers can enjoy in-store pickup for a convenient shopping option.
Bershka MMBRS Loyalty Program
Bershka introduces its Bershka MMBRS loyalty program in India, offering exclusive benefits to registered users:
- 2% cashback on every online and in-store purchase.
- 4% cashback on the first purchase via the Bershka App.
- Exclusive perks, including birthday gifts, early access to new collections, special giveaways, and invites to VIP events.
