The AW’23 collection by Benetton is a harmonious blend of symbols like rabbits and flowers, featuring the brand’s signature logos, prints, colors, and stripes. Designed under the creative guidance of Andrea Incontri, this collection seamlessly combines functionality with timeless aesthetics while honoring the brand’s esteemed heritage.
In this collection, there’s a noteworthy introduction of non-colors, specifically white, black, and grey, into the Benetton color palette. Sustainability remains a core commitment, with the incorporation of eco-friendly materials such as eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled faux feathers.
The knitwear in this collection stands as a testament to Benetton’s dedication to quality and craftsmanship. It encompasses various knitting techniques, from crochet to moss stitch, plain knit to rib siitch, showcasing exceptional workmanship.
For women, the collection offers a diverse range of coveted items, including puffer jackets, skirts, pullovers, and sweatshirts adorned with all-over prints featuring rabbits, stylized flowers, horizontal or regimental stripes, and houndstooth. Geometric patterns, circles, and stripes are found on fabrics like cotton, denim, and poplin, defining the distinctive identity of a Benetton piece.
The men’s collection mirrors Benetton’s commitment to practical, incisive fashion. The knitwear range is a highlight, featuring plain knit sweaters, turtlenecks, oversized fits, washed sweaters with textured finishes, stripes, all-over jacquard patterns, and lightly brushed wool. This collection seamlessly combines the casual elegance of knitwear with the clean lines of tailored apparel, offering premium dress shirts, polo tees, and knit pants.
Denim workwear, reimagined with contrasting stitching and textured fabrics, infuses elegance into the collection. Andrea Incontri, with his architectural background, prioritizes quality and environmental sustainability by selecting eco-shearling and eco-leather, ecological cotton, recycled polyester, and recycled faux feathers.
Prints and patterns are prominent, with tartan and checks, houndstooth, Prince of Wales, herringbone, and winter flannel shirts adding depth to the collection. A range of accessories, including eco-leather, cotton, and wool, complete the ensemble, featuring houndstooth-patterned scarves, synthetic leather combat boots, tartan backpacks, multi-colored Shetland gloves, and more.
Every meticulously designed item in this collection reflects Benetton’s dedication to craftsmanship, ensuring they become timeless wardrobe essentials.
Accessories play a pivotal role in enhancing the overall look for both men and women, featuring a collection of eco-leather accessories with diverse textures. This collection is available at all United Colors of Benetton stores across India, on in.benetton.com, and through partner e-commerce channels.
