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Bemberg™ & Anita Dongre Collaborate to Introduce the ‘Azure’ Collection.

Published: April 5, 2024
Author: Fashion Value Chain

Bemberg™, the renowned brand of cupro fibre by Asahi Kasei Corporation, Japan, proudly announces its collaboration with leading luxury couture label Anita Dongre to unveil the exquisite ‘Azure’ collection.

Anita Dongre, known for her timeless elegance and commitment to sustainability, has seamlessly integrated Bemberg™ yarn into the ‘Azure’ collection, symbolizing a steadfast dedication to responsible fashion practices. Bemberg™ yarn, sourced exclusively from Asahi Kasei in Japan, embodies luxury & environmental responsibility.

The ‘Azure’ collection captures the serene essence of the sea, evoking the tranquil ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.

Anita Dongre, Founder and Creative Director, expressed her enthusiasm for the collaboration, stating, “At Anita Dongre, we are committed to infusing consciousness into every aspect of our business.

Takeshi Iitaka, General Manager of Bemberg Sales and Marketing Department 2 at Asahi Kasei Corporation, emphasized the significance of the collaboration, saying,  “We are delighted to have this remarkable collaboration with Anita Dongre, a visionary in sustainable luxury fashion.

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