Leather

Bellroy Partners with Modern Meadow on INNOVERA-Based Carry Goods

Published: 15/04/2025
Author: Fashion Value Chain

Modern Meadow has teamed up with Australian carry brand Bellroy to introduce eco-conscious products made from INNOVERA™, a next-gen biomaterial. Crafted from plant proteins, biopolymers, and post-consumer waste, INNOVERA™ mimics the look and feel of leather while being recyclable and carbon-efficient—with over 80% renewable carbon content.

Bellroy, known for its sustainable practices and B Corp status, will debut select carry products using INNOVERA™ in late 2025. This partnership aligns with both brands’ missions to reduce environmental impact while maintaining performance and style. INNOVERA™ is lightweight, durable, and suitable for high-wear use—marking a strong step forward in material innovation and responsible fashion.

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