Brands | Business & Policy | Sustainability

Behno, a sustainable luxury accessory firm, attracts investment from Katrina Kaif.

Published: March 27, 2023
Author: Fashion Value Chain

Bollywood star Katrina Kaif and Behno, a sustainable luxury handbag company, have announced a new collaboration.

Not only is Katrina Kaif the new face of Behno’s newest advertising campaign, but she also owns stock in the company. This decision is a big one for the business because it aims to highlight its manufacturing facilities in India and narrow its focus on the Indian market.

Behno was established in 2013 in response to the Rana Plaza tragedy in Bangladesh and has since concentrated on making timeless leather totes and handbags with eco-friendly production techniques. The collaboration with Katrina Kaif is a key turning point for the company and underscores its dedication to ethical and environmentally friendly fashion.

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