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FASHION VALUE CHAIN

~ Launches exclusive styles for the festive season ~

Aurelia, one of the fastest growing ethnic wear brands by TCNS Clothing Co Ltd, has launched exclusive styles for the festive season under the ongoing campaign ‘Be Compliment Ready’, featuring International star and brand ambassador, Alia Bhatt. Through a series of three engaging videos based on festive occasions, the brand brings alive the idea of turning unexpected situations into your favour through Aurelia’s new festive collection.

The digital videos encapsulate short stories which are conveyed effortlessly through Alia’s myriad expressions and leaves the viewer with an edearing feeling. The videos are an amalgamation of the vivacious personality of Alia and the signature styling of brand Aurelia making these videos relatable for the viewer.

The latest festive range inspires the modern Indian woman to be compliment ready in any situation. Product innovations for the festive season like Fairy Kurtas, Choker Drape Set and Insta Saree reflecting ‘style’ with ‘comfort’ have been introduced this season and are available across offline and online stores. These new styles are well established in the digital video series that showcase Alia as a regular girl caught unaware in unexpected situations and yet gets complimented.

Talking about the campaign, Anant Daga, Managing Director – TCNS Clothing Co. Ltd. said, “Our latest festive campaign with Alia highlights our new product innovations through a series of exciting and fun videos. The campaign aims to inspire women to be festive ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as home.”

Applauding the concept of the campaign, the award-winning actress, Alia Bhatt said, “It is always a pleasure working with the brand and shooting for a campaign that has a strong communication for women. Be Compliment Ready, a concept that encourages women to embrace their beautiful selves along with the collection that adds to their confidence. It is a thought that I strongly believe in, you are beautiful inside-out! On that note, be festive-ready and let the celebrations begin!”

Aurelia’s Festive’22 collection brings specially curated collection with a wide range of interesting designs and colours for festive wear. The collection includes sets for those who want to be festive ready and also stand out from others. The collection is perfectly suited for any women who is looking for comfort and elegance, paired with a festive vibe. The entire collection brings sharpness to the overall look in a contemporary style.