In a significant development within India’s retail landscape, the Apparel Group and Shoppers Stop have forged a strategic alliance, creating a formidable partnership to tap into the rising demand for premium beauty products in the Indian market.
The global fashion and lifestyle conglomerate, Apparel Group, has exclusively joined forces with Shoppers Stop to introduce one of America’s leading fragrance brands, Bath and Body Works, to Indian consumers. This collaboration marks a pivotal milestone for Bath and Body Works as it makes its foray into the Indian retail sector, unveiling a shop-within-a-shop concept at Shoppers Stop.
Renowned as India’s premier omnichannel destination for beauty and fashion, Shoppers Stop will host Bath and Body Works’ inaugural shop-in-shop at the bustling City Centre Mall in Salt Lake, Kolkata. This immersive retail experience will showcase a diverse range of Bath and Body Works’ signature products, including body mists, shower gels, and candles. The strategic move aligns seamlessly with Apparel Group’s vision to propel the growth of Bath and Body Works in India through the innovative shop-in-shop format, catering to a dynamic and burgeoning market.
With an increasing awareness of beauty trends and the growing accessibility of international beauty brands through online shopping, the Indian market is poised for sustained growth. Bath and Body Works, boasting nearly 40 stores nationwide and a dedicated Indian website, has successfully carved a niche in the beauty industry, cultivating a devoted customer base and establishing itself as a prominent player in the Indian beauty arena.
Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, expresses excitement about the alliance, stating, “We firmly believe that this collaboration will not only benefit both companies but also play a significant role in driving the growth of the Indian beauty market.”
Biju Kassim, Customer Care Associate and CEO, Beauty at Shoppers Stop, emphasizes customer satisfaction as their guiding principle. The introduction of Bath and Body Works exclusively in their stores is set to significantly enhance their beauty offerings, with the launch in Kolkata aligning perfectly with the city’s beauty-conscious community and rich cultural heritage.
Apparel Group, dedicated to expanding its brand portfolio in India, recognizes the escalating demand for international beauty products among discerning Indian consumers. The strategic alliance between Apparel Group and Shoppers Stop signifies a powerful union of strengths, poised to capitalize on the growing appetite for high-end beauty products in the Indian market.
