Bata, a renowned global footwear brand, has joined forces with Easyrewardz, a leading CLM and loyalty solution provider in South Asia. This collaboration aims to revolutionize customer engagement and loyalty across Bata’s diverse brand portfolio. By implementing the “Zence” CRM solution stack, Bata is prioritizing an exceptional shopping experience for its customers in key regions like Malaysia, Indonesia, Singapore, and Bangladesh.
Established in 1894, Bata has always put customers first. Now, recognizing the pivotal role of CRM in retail, Bata International has chosen Easyrewardz’s Zence CRM stack. With a wide array of brands under its umbrella, such as Bata, North Star, Power, and more, Bata intends to enhance customer interactions by providing tailored and personalized services that cater to diverse preferences.
The Southeast Asian footwear market is on an upward trajectory, projected to grow significantly in the coming years. Easyrewardz’s CEO, Soumya Chatterjee, highlighted the transformative impact of their CLM stack on retail engagement. The Zence CRM stack empowers Bata International with cutting-edge capabilities, ensuring a unified view of each customer across various locations and enabling personalized services.
Beyond conventional retail solutions, Easyrewardz is facilitating the creation of a program microsite for Bata. This platform empowers customers with personalized dashboards, referral options, and access to exclusive rewards. Geoffroy Berthon, Global Customer Experience Director at Bata, emphasized the significance of the “BataClub” program, focusing on customer respect, diverse needs, and data privacy. Easyrewardz ensures the security of customer information, granting Bata a comprehensive overview of customer profiles. Berthon expressed gratitude for Easyrewardz’s unwavering support and looks forward to the partnership’s continued success and growth.
