As the scent of shiuli fills the air and dhaak rhythms set the festive mood, Bata India welcomes Durga Puja with the launch of its Brighter Moments Collection. The latest Make Your Way campaign features celebrated Bengali actors Neel Bhattacharya and Darshana Banik, bringing alive a vibrant footwear range designed for every Pujo moment — from morning Pushpanjali to night-long pandal hopping and food trails.
The collection blends festive style with everyday comfort, offering metallic sandals, trendy mules, sneakers, and loafers starting at just ₹999. With its strong legacy in Bengal, Bata continues to be a part of the state’s cultural fabric.
“Pujo mane hata, aar hata mane Bata!” said Badri Beriwal, Chief Strategy Officer & Business Development, Bata India. “West Bengal is special to us. Earlier this year, we invested about INR 300 Mn in our Batanagar facility as part of our transformation journey. With our festive collection and community initiative in Purulia, we reaffirm our commitment to the East as a key market for Bata.”
Sharing their thoughts, Neel Bhattacharya & Darshana Banik said: “For us, Pujo is the heart of Bengal — a time when tradition, fashion, and celebration come together. From Pushpanjali to pandal hopping, every step is filled with memories. Bata’s festive collection adds comfort and style to those moments, making celebrations even more special.”
Beyond fashion, Bata’s Eakla Cholo Re initiative supports underprivileged children at the Ananda Marga Children’s Home in Purulia. Inspired by Rabindranath Tagore’s anthem of courage, the initiative reflects Bata’s commitment to empowering children with dignity, hope, and new shoes.
This campaign is an ode to Bengal’s most cherished festival, where every step is a celebration.
