Bata India has embarked on an exciting partnership by joining forces with Authentic Brands Group to bring the fashionable and iconic Nine West brand to its retail stores. This collaboration entails a licensing and manufacturing deal that enables Bata India to manufacture, market, and distribute Nine West shoes and accessories throughout India via its extensive network of stores.
Nine West, known for its on-trend fashion designs, has a global presence spanning over 40 countries, making it a household name for modern consumers seeking diverse and stylish options. This strategic alliance aligns perfectly with Bata India’s broader premiumization strategy, aimed at catering to a fashion-conscious audience. By introducing Nine West’s premium collection of women’s footwear and accessories, Bata is committed to delivering the best of global fashion to its customers.
Gunjan Shah, the Managing Director and CEO of Bata India, expressed enthusiasm about this partnership, emphasizing that it’s in line with the company’s efforts to transform Bata India into a hub of style and innovation. The collaboration also resonates with Bata India’s commitment to promoting manufacturing in India.
Henry Stupp, President of Lifestyle EMEA and India at Authentic Brands Group, sees this partnership as an opportunity to open new avenues for fashion enthusiasts in search of the latest trends in footwear and accessories inspired by global fashion. Leveraging Bata India’s extensive network and brand-building expertise for the Indian audience, the aim is to establish Nine West as a go-to lifestyle brand in the strategically important Indian market for footwear and accessories.
Currently, Bata India boasts a portfolio of global brands, including Power, North Star, Weinbrenner, Bata, Bata Red Label, Bata 3D, Hush Puppies, Naturalizer, and Bzees, catering to the Indian market’s diverse tastes and preferences. With the addition of Nine West, Bata India continues to strengthen its position as a fashion destination for discerning customers.
