In a significant stride towards sustainability, the French luxury fashion house Ba&sh has forged a strategic alliance with merino wool supplier Nativa. This partnership extends beyond mere collaboration, aiming to invest in Uruguayan farms transitioning to regenerative agriculture practices. The overarching goal is to integrate regenerative wool from these forward-thinking farms into Ba&sh’s upcoming knitwear collections.
A pivotal aspect of this sustainable commitment involves incorporating 30% regenerative or transitioning wool into the brand’s collections by the year 2025. This ambitious target underscores Ba&sh’s dedication to reducing its carbon footprint and promoting biodiversity within the fashion industry.
To achieve this objective, Ba&sh is not merely tweaking its supply chain but opting for a comprehensive overhaul of its creative process. This transformation begins with meticulous yarn selection, ensuring that the sourced wool aligns with regenerative agriculture principles. The brand is also reorganizing logistical processes to synchronize with farming schedules, demonstrating a holistic approach to sustainable practices.
In practical terms, this means that wool sourced during late summer in 2023 will find its way into Ba&sh’s 2024 winter collections. The revamped creative process stands as a testament to the brand’s commitment to aligning business operations with environmentally conscious principles.
Pierre-Arnaud Grenade, Ba&sh’s CEO, underscores the significance of this collaboration with Nativa’s Regenerative Agriculture Programme. He expresses the hope that this partnership will usher in a more demanding and innovative relationship between the fashion industry and its agricultural partners.
Acknowledging the pressing need to make fashion more environmentally friendly and respectful of the planet, Grenade emphasizes Ba&sh’s holistic approach. The embrace of regenerative agriculture aligns seamlessly with the brand’s commitment to addressing the urgent challenges faced by the fashion industry today.
Nativa’s Regenerative Agriculture Programme operates on a triple-impact approach, grounded in scientific research. By introducing perennial grasses to enhance sheep feed quality, reintroducing native trees to support biodiversity and provide shelter, and focusing on restoring local ecosystems and water sources, Nativa’s program aligns perfectly with Ba&sh’s vision for a more sustainable and ecologically responsible future. In essence, Ba&sh’s venture into regenerative wool signifies not just a fashion statement but a commitment to a greener and more responsible approach, setting a noteworthy precedent in the ever-evolving landscape of sustainable fashion.
