Balenzia, known as India’s leading sock brand, has unveiled its latest store at the Netaji Subhas Chandra Bose International Airport in Kolkata. This opening signifies a crucial addition to Balenzia’s retail network, aligning with the brand’s commitment to being present both online and offline, following its unique “phygital” strategy.
Located strategically in one of India’s oldest and busiest airports, this store represents a significant move for Balenzia as it aims to increase its presence in prime areas and major shopping destinations nationwide. More than just a store, the Kolkata Airport outlet serves as a testament to Balenzia’s expanding network and visibility in key retail and travel hubs across the country.
Shruti Gupta, Head of Strategy at Balenzia, expressed, “The launch of our store at Kolkata Airport marks a milestone in our retail expansion journey. This move not only marks our debut in the eastern region but also takes advantage of the benefits of being situated at one of India’s busiest airports. It’s part of our larger strategy to ensure Balenzia is available at major airports and high-traffic spots nationwide, enhancing our visibility and making our products accessible to a wider audience.”
The newly opened store at Kolkata Airport mirrors Balenzia’s commitment to quality and style. It offers a wide range of trendy and comfortable socks, catering to the needs of both travelers and locals. This strategic location allows Balenzia to connect with various audiences, from business travelers to vacationers, thereby boosting brand recognition and engaging with customers effectively.
Through this latest store, Balenzia continues its efforts to strengthen its retail presence, staying at the forefront of the lifestyle and fashion industry. Their goal is to ensure accessibility for customers, whether they are shopping online or visiting prominent physical locations.
