Fashion Accessories | Fashion Updates | Lifestyle & Travel

“Balenzia Expands Reach with New Retail Store in Lulu Mall, Bengaluru”

Published: October 27, 2023
Author: Fashion Value Chain

Balenzia, a well-known name in the world of high-quality fashion and lifestyle socks, is delighted to
announce the opening of its seventh retail store this year. This marks Balenzia’s first partnership
with the prestigious Lulu Group International, signifying a significant step in the brand’s retail
expansion strategy.

The new store is located in Lulu Mall, Bengaluru, a popular shopping and entertainment destination
known for its wide range of branded clothing, fashion accessories, and entertainment options.
Balenzia’s store in Lulu Mall, Bengaluru, will offer a comprehensive collection of high-quality socks
known for their diverse licensing options, exceptional comfort, durability, and stylish appeal.
Whether you’re looking for socks that match your personal style or prioritize comfort, Balenzia has a
range of options for you.

Shruti Gupta, Head of Strategy at Balenzia, expressed excitement about the launch, highlighting the
significance of their collaboration with Lulu Group International. She emphasized their commitment
to providing an outstanding shopping experience for customers and their plans to expand nationally
by opening more stores in premium malls and airports throughout the year. This expansion is part of
their phygital (physical + digital) strategy aimed at making their premium fashion and lifestyle
products accessible to consumers across India.

The launch of this franchisee store also presents a promising opportunity for entrepreneurs
interested in a unique business model with potential returns on investment. Balenzia offers support
in terms of its well-established reputation, existing customer base, and a proven business model for
entrepreneurs looking to be part of a rapidly growing brand.

Apart from physical stores in premium malls and airports in various cities, Balenzia follows an
omnichannel approach, making its products available on their official website and various popular
online platforms. This approach ensures that customers can easily access Balenzia’s top-quality
products through a variety of online and offline channels.

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