Balenzia, a frontrunner in the socks and accessories arena, has elevated its retail prowess with the inauguration of a brand-new store at the Mumbai International Airport. Nestled within Terminal 2, specifically in the international departure section of Chhatrapati Shivaji Maharaj International Airport (CSMIA), this establishment marks a significant stride for the brand as it notches up its 18th store in India. Notably, this store holds special distinction as Balenzia’s inaugural foray into an International Terminal, reflecting the brand’s ambition to extend its reach to a global audience.
Shruti Gupta, Head of Strategy at Balenzia, conveyed immense excitement and pride in introducing the new store at CSMIA’s International Departure. She underscored the strategic significance of this location, positioned as a pivotal international junction. The move strategically aligns with Balenzia’s goal to broaden its audience base, serving both Indian and international customers, and providing them with a firsthand experience of top-notch craftsmanship in the realm of socks.
Looking ahead, Gupta revealed Balenzia’s dynamic trajectory, expressing plans to open more stores by the end of the financial year. This strategic expansion aims not only to solidify the brand’s position in the market but also to bring Balenzia in closer proximity to its diverse customer base. The overarching vision remains clear – to establish Balenzia as a household name synonymous with unparalleled quality and style in the world of socks.
Currently boasting a robust brick-and-mortar presence in key cities such as New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat, and Ludhiana, Balenzia strategically extends its reach beyond physical stores. The brand ensures accessibility through its direct-to-customer website and maintains a strong online presence on platforms like Myntra, Ajio, Tata Cliq, Nykaa, and Amazon India. As Balenzia continues to tactically expand its retail network, it remains steadfast in its commitment to delivering not just socks but an embodiment of quality and style, asserting its presence both in the physical and digital realms of the consumer landscape.
