Azorte, Reliance Retail’s multibrand apparel store for men, women, and children, has established its first physical outlet in Vadodara. The store, located at Genda Circle on the city’s East Avenue, strengthens Azorte’s footprint in western India.
“Vadodara, the runway has officially arrived at your doorstep,” Azorte said on Facebook, alongside photographs of the store’s opening. “Run; don’t walk to the new Azorte store near you!”
The store’s interior is bright and roomy, and it is divided into sections for men, women, and children, each with its own set of accessories. Azorte is designed to provide fashion for the entire family, and its brands include Altheory, 7 Kids, and Svrnaa, among others. Tira, Reliance Retail’s multi-brand beauty retail network, also has a dedicated space in the store.
“Azorte is excited to mark its entry into Vadodara at Genda Circle,” commented Azorte’s business head, Vivek Nair, on LinkedIn. “We deliver the best of global trends and modern Indian design to India’s fashion-forward population. Discover a first-of-its-kind, technologically advanced premium fashion store with self-checkout kiosks, interactive screens, mobile scan-and-pay, and more.”
In 2022, Reliance Retail launched Azorte and established its first brick-and-mortar store in Bengaluru. According to India Retailing, the company currently has around 14 outlets in India and plans to open up to 250 more in the next two to three years.
