Step into a world of vibrant Indian fashion as Aza, the multi-brand luxury boutique, brings the allure of over 25 esteemed Indian labels to the heart of Artesia, California. Collaborating with local favorite Fashion by Rohini, this shopping fair, running until January 28, promises a delightful fusion of opulence, festivity, and cutting-edge designs curated by top-notch designers.
This exclusive event isn’t just about showcasing exquisite fashion; it’s a bridge connecting non-resident Indian shoppers with the essence of Indian
Craftsmanship. Aza’s endeavor is to make unique designs, rarely found in the US, accessible to fashion enthusiasts. Beyond that, it’s a platform for Indian labels to plant their roots and build a customer base in the United States.
For over a decade and a half, Aza has been a trendsetter in the fashion landscape. Launched by Alka Nishar in 2005, the boutique has evolved into a treasure trove of more than 1,000 brands. From the enchanting creations of Anita Dongre to the timeless elegance of Anamika Khanna, Aza is a celebration of diversity in Indian fashion.
As the shopping fair unfolds in Artesia, the spotlight is on traditional and bridal wear, catering to both men and women. This immersive experience brings the richness of Indian heritage to the forefront, allowing patrons to explore and indulge in the craftsmanship of leading designers such as Gopi Vaid, Varun Bahl, Paulmi & Harsh, Karaj Jaipur, Naaz by Noor, and Kalista.
Aza’s footprint extends beyond the event, with seven physical stores spread across vibrant cities like Hyderabad, Mumbai, and New Delhi, in addition to its accessible e-commerce platform. The boutique continues to be a beacon of desire (the Sanskrit meaning of “Aza”), providing fashion aficionados with a curated selection of styles that reflect the ever-evolving landscape of Indian couture.
