Auralee, making its mark as a noteworthy addition to Paris Fashion Week Men, presented a debut show that truly stood out in the fashion landscape. Founded by Ryota Iwai in 2015, this Japanese label has confidently carved its niche since joining the Paris menswear presentation program in 2019. The debut runway exhibited a finely tuned collection that skillfully reinterpreted everyday wardrobe essentials. Models exuded an instinctive and elegant nonchalance, seamlessly blending sophisticated outerwear, workwear, and classic business attire.
The meticulous curation of garments reflected Iwai’s affinity for mixing and layering materials, showcasing a unique combination of a short tweed jacket over an ultra-soft hoodie and a mauve longline windbreaker layered over a gaberdine coat. The color palette, ranging from sharp reds and turquoise to more natural shades, added a vibrant dimension to the collection. Auralee’s commitment to in-house fabric development was evident in superbly crafted pea jackets, utilizing new terry-like reversible wool, and down parkas made of durable alpaca.
Beyond the aesthetic appeal, Auralee’s emphasis on quality was palpable, with garments exuding softness and fluidity. The label’s fabrics, sourced from top suppliers worldwide and developed independently by Iwai in Japan, underscored its commitment to exceptional craftsmanship. While Auralee has grown rapidly since its inception, employing a dedicated team and gaining international recognition, it remains grounded in its philosophy of offering “quiet luxury” that allows individuals to authentically express themselves. The debut at Paris Fashion Week Men solidified Auralee’s position as a brand synonymous with thoughtfully crafted, high-quality fashion.
