A Singaporean Brand Making Waves in the Luxury Market
Aupen, a relatively young brand hailing from Singapore, has rapidly ascended to fashion’s elite. Its signature Nirvana bag, a sleek, minimalist design, has captured the hearts of celebrities and fashion enthusiasts alike. From Taylor Swift to Beyoncé, A-list stars have been spotted carrying the coveted accessory, propelling Aupen into the spotlight.
A Mysterious Beginning
Initially shrouded in mystery, Aupen was known only as an ‘anonymous design collective.’ However, the brand’s founder, Nicholas Tan, recently stepped out of the shadows. With a background in modelling and swimming, Tan’s previous experiences have shaped his vision for Aupen. He aimed to create a brand that would resonate with the modern consumer, offering high-quality, stylish, and accessible luxury.
A Partnership with LVMH
Aupen’s meteoric rise has caught the attention of industry giants. The brand has formed a strategic partnership with LVMH Métiers d’Art, granting Aupen access to world-class craftsmanship and production facilities. This collaboration allows Aupen to elevate its product quality and refine its production processes, ensuring that each piece meets the highest standards of luxury.
The Future of Aupen
As Aupen continues to expand its global footprint, Tan remains focused on delivering exceptional products and maintaining the brand’s unique identity. With the support of LVMH and the unwavering loyalty of its celebrity clientele, Aupen is poised to become a major player in the luxury fashion market.
