Jewelry

Aukera Fireside Chat with Abhirami & New Showroom in HSR

Published: January 23, 2025
Author: Fashion Value Chain

One of the top lab-grown diamond jewelry companies in India, Aukera, opened its newest location today in Bangalore’s HSR Layout. Lisa Mukhedkar, the founder and CEO of Aukera, and renowned South Indian actress Abhirami (Divya Gopikumar) participated in an insightful fireside conversation as part of the company’s growth festivities. The topic of the conversation was “Making Choices-Why Choose Lab-Grown Diamonds,” and it focused on busting the myths surrounding jewelry made of lab-grown diamonds.

The recently established store is a great option for customers because it is situated on a well-known retail route in the HSR Layout. Similar to previous shops, the new store’s retail design effortlessly embodies the brand’s philosophy of sophistication and elegance, with a simple and minimalistic décor that enhances the store’s aesthetic appeal. The store offers a collection of more than 1000 unique designs, including solitaire engagement rings, bridal jewelry, necklaces, earrings, and more. These pieces not only appeal to a wide range of consumers, but they also skillfully combine outstanding design with global craftsmanship, establishing a new standard for aspiration and confidence in the grown diamond jewelry market. With the opening of this new location, Aukera currently operates eight locations in Hyderabad and Bangalore.

“Being at the forefront of the groundbreaking evolution of grown diamonds jewelry has been our single-minded focus,” stated Lisa Mukhedkar, co-founder and CEO of Aukera, during the unveiling.Aukera is steadfastly dedicated to design and workmanship, providing women with the finest quality jewelry, and aims to empower women to make decisions and refuse compromise.We are thrilled to welcome Abhirami, who in all she does embodies choice and resists compromise. The opening of this new store not only demonstrates our upward trajectory but also confirms our goal of seeing an increasing number of women reject compromised diamonds and choose quality, purity, and design.

The growing acceptance of lab-grown diamond jewelry is partly due to growing ethical concerns about conventional diamond mining methods. Actress Abhirami talked about how she changed from wearing traditional mined diamond jewelry to grown diamond jewelry after learning about the unethical and social effects of mining during the Fireside chat with Lisa Mukhedkar, Founder and CEO of Aukera, on the topic of “The Truth Behind Grown Diamonds: What Every Consumer Should Know.” The two also used the fireside conversation as a forum to begin an open discussion about how the jewelry business might gain from a better awareness and acceptance of grown diamonds.

“I’m really inspired by Aukera’s vision and purpose because it perfectly aligns with my personal values,” actress Abhirami stated. It was a true pleasure to speak openly with Lisa, who is fervently advancing Aukera’s goal of educating customers about the truths regarding grown diamonds that differ greatly from the industry misconceptions.

The brand’s dedication to quality and craftsmanship is reflected in the new store, which spans 2000 square feet and is designed to offer an immersive shopping experience. It showcases the beauty and exclusivity of lab-grown diamond jewelry and has global standard certification from IGI, guaranteeing the highest standards of authenticity and quality.

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