Bengaluru, 3 October, 2024: Leading Swedish holistic well-being company Oriflame was proud to be present at the Swedish Embassy’s annual Swedish Networking Reception last week. The event focused on sustainability and the vital role these companies play in developing India-Sweden relations. It brought together other well-known Swedish businesses, such as Ikea, Volvo, H&M, and Tetra Pak.
Oriflame demonstrated their dedication to sustainability at the event by having a 100% biodegradable stall, which represents their close-to-nature philosophy. The fact that 85% of Oriflame’s goods marketed in India are made locally and that 80% of its brand partners are women also represents a noteworthy accomplishment for the company and highlights the brand’s impact on the social and economic landscape of the nation. These initiatives are a perfect example of how India’s expanding entrepreneurial ecosystem and Sweden’s leadership in global sustainability can work together.
Edyta Kurek, Senior Vice President and Head of India, discussed the values of Oriflame, saying, “We are committed to empowering millions of women by offering them financial independence through our business model.” We are committed to promoting gender equality and upholding communities through the use of our safe, environmentally friendly goods that adhere to both Indian and European standards, since women make up 60% of our workforce worldwide.
95% of Oriflame’s rinse-off products, which will be launched in 2023, are designed to be biodegradable, furthering the brand’s commitment to sustainability and a greener future. Oriflame leads the way in clean beauty while also fostering a beneficial impact on society with its focus on micro-entrepreneurship.
