The fashion industry’s eastward expansion continues to gather momentum, with renowned brands such as Chanel, Gucci, and Isabel Marant setting up shop in the Hamptons this summer. The latest to join this trend were Zegna and Mr Porter, who celebrated their partnership with a party at the LongHouse Reserve in East Hampton as part of Mr Porter’s summer campaign titled “Al Fresco.”
The star of the evening was Zegna’s “Triple Stitch” shoe, which took center stage. Kieran Culkin, known for his role in the popular series “Succession,” served as the ambassador for the “Triple Stitch” line and was the celebrity guest of honor. He was joined by Alison Loehnis, interim CEO of Yoox Net-a-Porter Group, and Alessandro Sartori, Zegna’s creative director, who co-hosted the event.
Guests at the party were treated to music spun by Dede Lovelace, while notable attendees included Blake Abbie, Michael Avedon, Barton Cowperthwaite, and SAINt JHN, among others. The gathering provided an opportunity for industry insiders, fashion enthusiasts, and influencers to come together and celebrate Zegna’s collaboration with Mr Porter in a picturesque setting.
The partnership between Zegna and Mr Porter signifies the growing influence of luxury brands in the Hamptons, as they recognize the area’s appeal to a discerning clientele seeking high-end fashion experiences. This move further solidifies the trend of luxury brands expanding their reach into new markets and embracing opportunities in the east.
With Zegna’s “Triple Stitch” shoe as the highlight of the event, the party at the LongHouse Reserve showcased the seamless blend of fashion, art, and entertainment. As the fashion industry continues to explore new frontiers, collaborations like this allow brands to engage with their audience in unique and immersive ways, setting the stage for further expansion and innovation in the future.
