On World Anti-Counterfeiting Day, the Authentication Solution Providers’ Association (ASPA) highlighted the role of authentication and traceability technologies in tackling counterfeit products. These solutions can help protect consumers, support brands and build trust across supply chains.
For nearly three decades, ASPA has raised awareness about the risks of counterfeiting. It has also promoted advanced methods to verify products and track them through supply chains. Today, ASPA member companies support thousands of brands worldwide with physical, digital and phygital verification technologies.
Counterfeit Products Pose Risks Across Industries
Counterfeit goods affect several sectors, including pharmaceuticals, agrochemicals, FMCG, automotive components, consumer durables and industrial products.
These products cause economic losses. They can also threaten consumer safety and public health. In addition, counterfeiting can damage brand reputation and reduce consumer trust.
CRISIL-ASPA Report Highlights Counterfeiting in India
The CRISIL-ASPA State of Counterfeiting in India 2025 Report highlights the scale of the issue. According to the findings, 89% of surveyed consumers had purchased a counterfeit product at least once.
CRISIL Intelligence conducted the study among 1,639 respondents across nine Indian cities. The report also found that consumers believe nearly 29% of products available in local markets are counterfeit.
Commenting on the findings, Ankit Gupta said the survey highlights the urgent need for wider adoption of authentication and traceability solutions. He noted that product verification, transparency and trust must become part of supply chains. These measures are essential to protect consumers, strengthen brand integrity and create a safer marketplace.
ASPA Promotes Anti-Counterfeiting Measures
ASPA has supported anti-counterfeiting efforts through industry research, awareness campaigns, policy advocacy and stakeholder engagement. It has also organised knowledge-sharing programmes to encourage the adoption of effective solutions.
Furthermore, the association continues to work with industry leaders and policymakers. Its efforts focus on promoting best practices and advanced technologies to identify and prevent counterfeit products.
ASPA to Bring Stakeholders Together at TAF
ASPA also announced plans to bring together stakeholders from industry, government, technology and academia at the next edition of its flagship Traceability & Authentication Forum (TAF).
The forum will focus on building trusted products and transparent supply chains. It will provide an opportunity for stakeholders to discuss approaches to authentication and traceability.
Collective Action Needed to Address Counterfeiting
On World Anti-Counterfeiting Day, ASPA reiterated the need for collective action to tackle counterfeit products. The association emphasised that authentication and traceability technologies will play an important role in building safer, more transparent and trustworthy marketplaces.
