The Authentication Solution Providers’ Association (ASPA) will hold an Open House on April 24, 2025, at Anantara Downtown Dubai, starting at 5:00 PM, focusing on combating counterfeiting and promoting safer, transparent supply chains across the Middle East and Africa (MEA).
Bringing together industry leaders, brand owners, regulators, and solution providers, the event will spotlight advanced authentication tools—including AI, blockchain, and smart packaging—and explore how these technologies can be effectively implemented in both urban and rural markets.
The session will feature keynote addresses from Mr. Manoj Kochar, ASPA President, and Mr. Ranesh Bajaj, Chair of ASPA’s MEA Chapter, providing global and region-specific perspectives on counterfeiting threats and solutions.
“This gathering is about restoring consumer trust and driving global cooperation, especially in vulnerable sectors,” said Mr. Kochar.
Following the success of its international forum at Drupa 2024, ASPA continues to foster cross-border partnerships and raise awareness about the economic and safety risks posed by fake products.
The event is open to all stakeholders interested in building a robust authentication ecosystem and ensuring product integrity in the MEA region.
