ASICS has unveiled the NOVABLAST™ 4 shoe, a popular addition to the brand’s running shoe lineup known for its energetic and bouncy feel. This new iteration of the NOVABLAST™ series is designed to deliver an enhanced running experience with a blend of innovative features.
Inspired by nature, particularly blooming plant life and Fibonacci spiral leaf patterns, the NOVABLAST™ 4 showcases a unique geometric design, adding to its iconic appeal. ASICS’ meticulous Design Philosophy has played a pivotal role in refining the shoe’s performance and introducing a series of new features.
One of the key highlights is the use of FF BLAST™ PLUS ECO cushioning, which is a lightweight and energetic foam designed to provide a plush and bouncy sensation while running. What sets it apart is that it incorporates approximately 24% bio-based material derived from renewable sources, such as waste from sugar cane processing. This not only benefits runners but also reflects ASICS’ commitment to environmental sustainability. Moreover, the NOVABLAST™ 4 will be the first in the series to receive a CO2e label, offering transparency regarding ASICS’ sustainability efforts. The shoe’s carbon emissions are 23% lower than the industry average, reinforcing the brand’s eco-friendly approach.
The shoe’s midsole and outsole are ingeniously engineered to capture and return more energy in both the heel striking zone and forefoot area, delivering a weightless bounce with each step. The combination of the innovative FF BLAST™ PLUS ECO cushioning foam and this unique design provides a more pronounced rebound effect during running.
Enhanced breathability is another notable feature, achieved through a one-piece, lightweight woven upper that promotes air circulation. The advanced tongue wing construction reduces tongue movement for a more secure fit, making it ideal for daily running and races.
Stability has also been a focus in the design of the NOVABLAST™ 4, with a new heel construction for improved comfort and support. The outsole incorporates lower-density areas in key spots to enhance durability.
Laura Bolgen, Senior Manager of Global Product Line at ASICS, emphasized the shoe’s innovation and sustainability. She expressed ASICS’ dedication to providing a fun and enjoyable running experience for all types of runners.
The NOVABLAST™ 4 shoe will be available for both men and women through ASICS’ retail stores, online platforms, and specialized running outlets worldwide starting from December 1, 2023, at a price of $140.
ASICS continues to push the boundaries of performance and sustainability, and the NOVABLAST™ 4 represents another step forward in their commitment to delivering innovative and eco-conscious running footwear.
