ASICS, the global Japanese sportswear brand, made a strong impact at the TCS World 10K Bengaluru 2026 as the Official Sports Goods Partner, with its athletes delivering standout performances across elite categories. The achievement underscores the brand’s growing influence in India’s performance running ecosystem.
Harmanjot Singh secured first place in the Indian Elite Men’s category with a timing of 00:29:13, while Bhagirathi finished third in the Indian Elite Women’s category, clocking 00:35:29.
Beyond elite competition, ASICS extended its engagement through immersive on-ground experiences aimed at the broader running community. The highlight was the ASICS House, a dedicated post-race experiential zone that offered runners interactive elements such as customisation stations, photo booths, and giveaways. Additionally, a Motivation Zone powered by members of the ASICS Run Club (ARC) energised participants along the race route, encouraging them to complete the run with renewed determination.
Aligned with its “Sound Mind, Sound Body” philosophy, ASICS also showcased stories of discipline, resilience, and progress through curated content initiatives. These narratives spotlighted everyday runners, demonstrating how the brand supports both performance and holistic wellbeing.
Commenting on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “Bengaluru is setting the pace for how running is evolving in India. We’re seeing a clear shift from participation-led to performance-led running, where runners are training with greater intent, structure and awareness. The TCS World 10K reflects this evolution, closely aligning with our ‘Sound Mind, Sound Body’ philosophy at ASICS. We believe performance is not built in isolation, but through a balanced approach that integrates physical training, mental resilience and recovery. The performances by Harmanjot and Bhagirathi are a strong reflection of this mindset, and set the benchmark for distance running in India.”
ASICS’ association with the event reflects its larger strategy to shape the future of running in India. Across major cities including Mumbai, Delhi, Bengaluru, and Hyderabad, the brand continues to build a structured, performance-driven ecosystem that supports both elite athletes and the wider running community, reinforcing a culture of discipline, aspiration, and holistic fitness.
